Building and Scaling Retail Media Networks: What advertisers need from retailers
Join speakers who have launched, advised and scaled UK retail media networks, including at Superdrug and The Very Group.
Free to attend, lunch included. 15 places, allocated to retailers.
Join our exclusive retail roundtable event, with insights, Q&A and networking, followed by lunch.
Thursday 12 November 2026
11am to 1pm, lunch included
Aura Futures, 40 Clifton Street, London
Roundtable, Q&A, networking and lunch
UK retail media spend is growing fast
UK digital advertising grew 13% to £21.2 billion in the first half of 2026. Retail media was the fastest-growing segment, up 32% to £2 billion.
Brands are now planning retail media earlier in their campaigns, and they’re choosing networks that are easy to buy and can prove results.
Many retailers already have the screens and the content. The real opportunity, and the harder part, is turning them into a revenue stream brands invest in year after year.
£2billion UK retail media spend, January to June 2026*
32% Retail media growth in H1 2026, the fastest-growing area of UK digital advertising*
Join us for an exclusive Retail Roundtable event on Thursday 12th November
Agenda
Introduction to the day
Ross Grierson, Chief Digital Transformation Officer, Aura Futures
Retailers we speak to want to make more of retail media while improving the in-store customer experience. Ross, formerly of Primark, opens the morning with why we’ve brought this room together: to hear from people who have built networks themselves, and to talk openly about the challenges and how to solve them, with peers facing the same ones.
The challenges when building a retail media network
Paul Stafford, Former Retail Media Lead, The Very Group and Superdrug
- Lessons learned from launching a retail media network
- Building retail media around how customers move through your stores
- How to bring the business with you, from store operations to the CEO
The revenue opportunity in your stores
Viv Craske, Retail Media and Commercial Strategy, Grace & Co
- The rate card mistakes most retailers make, and how to avoid them
- What changes when you move from content-based screens to a true retail media network
- How selling to brands and agencies differs from selling to trade
Built to scale: the technology, management and reporting that let a network grow
Jake Freemantle, Head of Retail, Aura Futures
- Why the right screens in the right places matter more than how many you install
- How measurement and reporting win advertiser budget, and keep it
- Choosing technology now that won’t hold your network back later
With Q&A and networking, followed by lunch.
Our guest speakers
Paul Stafford, EPAM Systems
Former Retail Lead
The Very Group & Superdrug
Viv Craske, Grace & Co
Retail Media
& Commercial Strategy
Ross Grierson, Aura
Chief Operating Officer
Formerly Primark & Mars
Jake Freemantle, Aura
Head of Retail
Register
Request your place today
Seats are limited and allocated to retailers, registered attendees only.
Request yours and send us the question you most want answered.
Free to attend | Lunch included | Thursday 12 November 2026, 11am
For further information email marketing@aurafutures.com