Retail Media Networks
More engagement, more sales, more revenue
In-store retail media networks (RMNs) are transforming physical spaces into high-value advertising platforms.
By leveraging first-party data, digital inventory, and in-store media, retailers can unlock new revenue streams while improving the shopper experience by targeting the right consumer with the right advert at the right time.
What are retail media networks?
Retail media networks allow retailers to monetise their owned digital and physical assets by selling advertising space to brands. This can be achieved through:
In-store advertising
Digital signage, shelf-edge displays & interactive kiosks.
On-site advertising
Sponsored placements on retailer websites and apps.
Off-site advertising
Extending advertising beyond retailer-owned
Why are RMNs more popular than ever?
With shifting consumer behaviours, rising operational costs and increasing digital touchpoints, retailers need to optimise every asset available to them.
Retail media networks provide:
A high-impact revenue stream
Retailers can generate additional income by allowing brands to place targeted ads within their ecosystem.
Enhanced customer experience
By delivering relevant and timely promotions, RMNs help personalise the shopping journey.
Data-driven insights
Retailers and brands can leverage real-time analytics to optimise marketing campaigns and improve conversion rates.
Empowering Superdrug
Learn how Superdrug is elevating their customer’s In-Store shopping experiences with Retail Media Networks.
The win-win-win model of RMNs
Retail media networks create a mutually beneficial ecosystem for retailers, brands, and customers.
- Retailers get additional revenue from advertising, increased sales of promoted products and improved customer satisfaction.
- Marketers & Brands get direct access to shoppers at the point of purchase, increased return on ad spend (ROAS) and data-driven campaign insights.
- Customers get more relevant promotions, a digitally enhanced shopping experience and greater convenience.
Driving innovation, future-proofing retail
Investing in a retail media network positions retailers at the forefront of digital innovation. The combination of digital signage, AI-powered targeting, and integrated customer data ensures that retailers remain competitive in an increasingly omnichannel marketplace.
Speak to us today
Aura can help retailers design, develop, implement and run In-Store RMNs with flexible commercial models to ensure a rapid return on investment and ensure win-win-win benefits for all.
With Aura’s In-Store Management Platform, your organisation can harness intelligent data to target the right consumer with the right advert at the right time.
Discover how a retail media network can transform your business – speak to a Retail Media Specialist today.
The Aura Guide to Retail Media Networks
Download our Retail Media Networks Guide to discover how leading retailers can create new revenue streams while enhancing customer experiences.
