Southampton FC

Digital signage – World-class training facilities

Knowing that state-of-the-art digital media technology would help them stay ahead of the game, Southampton Football Club chose to partner with Aura.

Southampton FC case study

Eight fixed-performance cameras across five training pitches

Southampton FC case study

‘Real Time’ performance analysis

Southampton FC case study

Samsung 95” commercial display, which was the first in the UK to use a touch overlay

Business Challenge

The Club’s focus on training ground investment and performance review and analysis, has played a significant part in this success, and continues to be a strategic objective. Knowing that cutting-edge AV technology could help them gain competitive advantage, Southampton partnered with Aura to help deliver a £40m upgrade project that would see their training ground, the Markus Liebherr Pavilion, transformed into a facility that would rival the best that any European club would have to offer.

Aura’s brief was to specify and install a complete system for capturing players’ and prospects’ performance, for analysis on-screen, and also to complete their vision for the Staplewood campus with cutting-edge, integrated audio-visual infrastructure that would combine facility-wide PA and audio, digital signage and digital TV.

Southampton FC case study
Southampton FC case study

Aura Solution

As well as providing AV distribution solutions throughout the facility, including a full auditorium that is operated for internal staff meetings and club press conferences with the media, Aura created a facility that is the lynchpin of talent optimisation at the Club.

The Black Box room is where player performances and the scouting network are scrutinised for improvement opportunities. A huge 95” commercial display (the first of its size in the UK to feature touchscreen technology) offers the capability to view and record player activity on any of the five training pitches, as well as access global statistic databases for players anywhere in the world – to monitor every player worth monitoring, as well as to record every training session at every level, from the first team to the Under-8s.

23 fixed-position cameras have been placed on 12-metre poles, with the halfway line cameras positioned to capture all the action in a single shot – with control capability delivered by a joystick.
Southampton FC
Southampton FC
Southampton FC
Southampton FC

“The solutions Aura have supplied are unique to the way we work and it allows us to provide the best possible environment for the players, as well as enabling the coaching and staff team members to record, capture and communicate data in the most effective manner.”

Southampton FC’s Head Analyst

Solutions We Utilised for Southampton FC

Get In Touch

Together we can reimagine your workspace.
Get in touch today to discover how.

    Keep In Touch

    For more information about Aura, and to discuss your specific business requirements, please get in touch.

    Call Us Today

    +44 207 2 400 800


    Contact Form